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Facebook Retargeting: Everything You Need to Know [2023 Edition]
If you are not yet running any Facebook retargeting campaigns, you have missed out on a huge goldmine. For instance, imagine people visiting your website and leaving without making a purchase. You don’t want [...]
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Recent articles
11 Usability Testing Tools to Improve Landing Page Performance
There’s a long list of reasons that make site visitors leave a landing page [...]
What is Direct Response Copywriting? 10 Real-World Examples
In paid advertising and organic marketing, the words you use determine the results you [...]
ICE Scoring: A Better Way To Prioritize Your CRO Testing
 Written in collaboration with Nick Gibson, CRO Director at Linear. Are you trying to optimize [...]
What is a Product Landing Page? 10 Examples That Convert
According to research by Wordstream, the average website has about a 2% conversion rate. [...]
What is Split Testing? The Marketer’s Ultimate Guide
Online marketing is full of unknowns. Every offer is different, every brand is unique, [...]
