PPC & CRO RESOURCES

Free eBooks, guides, checklists and more.

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FACEBOOK AUDIENCES CHEAT SHEET

The Ultimate Cheat Sheet for Facebook Custom Audiences

Target your Facebook Custom Audiences just like the pros. We’ve created the go-to cheat sheet to make sure you’re getting the most bang for your buck.

✓   All 42 Types of Audiences

✓  List in order of highest value potential

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LANDING PAGE CHECKLIST

The Checklist To Create High-Converting Landing Pages

Learn how to create and optimize landing pages made to convert with the 47-point checklist that’s used by the pros.

✓   Data-driven Copy & Content practices

✓   SEO, Tracking, and Testing essentials

134 CALLOUT EXTENSIONS

A List Of 134 Callout Extensions To Make Your Ads Stand Out

Save time creating Google Search Ads using this curated list of callout extensions (free download!)

✓ 134 effective callout extensions

✓ Organized sections for the most-used extension categories

ICE SHEET TEMPLATE

The Free ICE Scoring Sheet To Prioritize Your CRO Test Ideas

Learn how to quickly and confidently prioritize your optimization ideas using the tried-and-true ICE Scoring template used by pro CRO specialists.

✓   Easy prioritization formula

✓   Record & track winning ideas