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Keyword Match Types: Supercharge Your Next Search Campaign
If you’re running a search campaign, you’ll need to understand keyword match types. Keyword match types decide how similar a keyword must be to a user’s search term for an ad to show in [...]
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Recent articles
Linkedin Retargeting for the B2B Marketer: The Updated Guide
The odds that a Linkedin user clicks on your ad once and becomes a [...]
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PPC Bid Management Guide: 40 Key Tips to Boost Conversions
Regular PPC bid management is crucial to optimizing campaign performance. In other words, you [...]
Facebook Brand Awareness: Complete 2020 Guide
Facebook brand awareness campaigns can help millions of people see and recognize your brand. [...]
Retargeting: The Marketer’s Guide To Bring Back Conversions
Retargeting is the most powerful weapon in your marketing arsenal, but only if you [...]
