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Featured article
Callout Extensions: The Secret to Capturing More Ad Clicks in 2023
If you run text ads on Google, you probably want your business to stand out from other SERP results – and especially from competitor ads. Google offers an ad extension called Callouts to help [...]
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Recent articles
Why Your Landing Page Isn’t Converting: 11 Big Problems to Solve Now
The best ad campaign in the world still reads as a failure if the [...]
What’s a Micro Conversion? Definition & Guide (With Examples)
What are micro conversions? Why are they important? How do you track them? Most [...]
How to Get 1647% More Conversions With The Wedge Method [CRO Case Study]
Today I’m going to show you how Linear used The Wedge Method to boost [...]
Remarketing Lists for Search Ads (RLSA): The Tactical Guide
RLSA (Remarketing Lists for Search Ads) are unique. Unlike most remarketing tactics that rely [...]
CRO Audit: Your 39-Point Guide for 2023
Any business with a digital presence relies on website traffic to make sales, create [...]
