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What is Split Testing? The Marketer’s Ultimate Guide
Online marketing is full of unknowns. Every offer is different, every brand is unique, and every target market has its quirks. What works for “ their” business might not work for yours — the [...]
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Recent articles
How to Use Dynamic Keyword Insertion: Benefits, Tips & Set Up
Why take the trouble to set up Dynamic Keyword Insertion (DKI) for your paid [...]
8 Tips to Build a Shopify Landing Page That Converts
Shopify makes it super easy to build landing pages. But what is a Shopify [...]
Why Your Landing Page Isn’t Converting: 11 Big Problems to Solve Now
The best ad campaign in the world still reads as a failure if the [...]
What’s a Micro Conversion? Definition & Guide (With Examples)
What are micro conversions? Why are they important? How do you track them? Most [...]
How to Get 1647% More Conversions With The Wedge Method [CRO Case Study]
Today I’m going to show you how Linear used The Wedge Method to boost [...]
