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Featured article
Facebook A/B Testing – Complete Guide for New Campaign Improvements [2022]
Facebook ad testing is a must-do for all advertisers. Consider the following scenario… You've launched your first Facebook ad campaign with great results so far. Then, suddenly, all your key metrics begin to drop. [...]
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Recent articles
How to Use Dynamic Keyword Insertion: Benefits, Tips & Set Up
Why take the trouble to set up Dynamic Keyword Insertion (DKI) for your paid [...]
8 Tips to Build a Shopify Landing Page That Converts
Shopify makes it super easy to build landing pages. But what is a Shopify [...]
Why Your Landing Page Isn’t Converting: 11 Big Problems to Solve Now
The best ad campaign in the world still reads as a failure if the [...]
What’s a Micro Conversion? Definition & Guide (With Examples)
What are micro conversions? Why are they important? How do you track them? Most [...]
How to Get 1647% More Conversions With The Wedge Method [CRO Case Study]
Today I’m going to show you how Linear used The Wedge Method to boost [...]
