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Featured article
Remarketing Lists for Search Ads: The Tactical Guide to RLSA
RLSA (Remarketing Lists for Search Ads) are unique. Unlike most remarketing tactics that rely on display ads, RLSAs work on Google’s search network. This means users have to perform a search before they see [...]
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Recent articles
Callout Extensions: The Secret to Capturing More Ad Clicks in 2023
If you run text ads on Google, you probably want your business to stand [...]
Landing Page Vs. Homepage: What’s The Difference?
What’s the difference between a landing page and a homepage? That’s the topic of [...]
Guide to Medical Landing Pages: Conversion Tips & Examples [2023]
A medical landing page is a must if you’re advertising a health and wellness [...]
SEO vs. PPC: Which One Does Your Business Need?
SEO and PPC are constantly competing for real estate in the minds of business [...]
6 Reasons to Hire an Agency for Your PPC Advertising Management
Most anyone can do Pay-per-click (PPC) advertising, but not everyone can do it well. [...]
