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Prinsuco lowered their cost per conversion by 54% and boosted conversion rate by 90%

Insurance, simplified: How we helped Prinsuco streamline lead generation and boost conversions.

Industry

Insurance

Audience

B2C

Company size

11 - 50

Headquartes

Houston, TX

Their Story

Prinsuco, an insurance provider, partnered with Linear to enhance its digital marketing strategy. We restructured their Google Ads campaigns and landing pages, improving ad performance and landing page conversions. This helped Prinsuco streamline its lead generation efforts.

“We needed more than just a quick fix, and Linear delivered. Linear always delivered high quality ads and follow up in a timely manner. Thanks to Linear’s efforts, the number of leads generated increased significantly.”

Alvaro Castellanous

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped Prinsuco achieve scalable growth:

Custom Landing Page Design: Optimized pages for higher conversions.
Granular Keyword Targeting: Precise keyword matching to drive relevant traffic.
Smart Pop-up Testing: Tested strategic pop-ups to maximize conversion opportunities.
Retargeting Campaigns: Targeted previous site visitors to improve conversions.
RLSA Campaigns: Remarketing lists for search ads to re-engage potential customers.

The Results

In the first 3-months of working with Linear, Prinsuco achieved:

+110%

Conversion Rates

+90%

Total Conversions

-54%

Cost Per Acquisition

"The improvements weren’t overnight, but over time, we saw a steady rise in conversion rates while keeping costs under control. Their team is methodical and data-driven, which we appreciate."