Pilot Makers is an advanced flight academy that offers commercial and private pilot courses. They also offer specialty courses in upset recovery training, tailwheel endorsements, aerobatics, spin training and more.
Before working with Linear, Pilot Makers struggled to acquire new students at the pace necessary for them to grow their school. They needed consistent, high-quality leads that were ready to get started. Since working with Linear to create videos, written content, landing pages, and all new campaigns for search, display, and social, they’ve grown leaps and bounds even adding a second location. In fact, after three months with Linear, their conversion rate shot up more than 50% while enjoying a 17% decrease in CPA.
Increase of Conversions
Increase in Conversion Rate
Decrease in Cost per Acquisition
How We Did It
Brilliant Video Ads
You name it we filmed it, from take-offs to landings and everything in between we set out to capture the flight school experience, bottle it and share it.
Refined PPC Strategy
We built an all-new structure for AdWords, created a flight school guide, and used targeted social ads to promote downloads and demo flights.
Custom Landing Pages
We designed landing pages for each course, optimized each page using A/B testing, and ramped up conversions with multi-step forms.
“Working with Linear has been great for our business. We’ve been working together for over a year and Linear continues to be a huge part of the growth here at Pilot Makers!”