CASE STUDY

Clear Law Institute increased conversion rates by 73% and lowered their cost per lead by 22%

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Their Story

Clear Law Institute provides online compliance training and advisory services for thousands of employers worldwide. They partnered with Linear to improve rising acquisition costs and low conversion rates. Linear’s team designed custom landing pages, new ad creative, and improved search campaign performance leading to higher lead quality and reduced costs.

They have been good about making pivots and listening to our feedback. The team has shared tactics, strategies, and ideas based on previous successes and we’ve been included in the process. When one idea didn’t work they were transparent with results and the team came prepared to deploy new strategies.”

Michael Johnson

Founder/CEO @ Clear Law Institute

What we did.

Linear’s expert team dedicates personal attention to helping clients succeed.

  • Custom Landing Page Design
  • Continuous A/B Testing
  • Multi-Step Forms
  • Smart Pop-Up Testing
  • Facebook Retargeting

The Results.

In the first 6-months of working with Linear, Clear Law Institute nearly doubled conversion rates.

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Total Conversions
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Conversion Rates
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Cost Per Acquisition

“Leadership is knowledgeable and dedicated to our project and the team is open to feedback and quick to respond. Over the course of our partnership, we’ve lowered MQL costs and improved quality and quantity.”

Michael Johnson
Founder/CEO – Clear Law Institute

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