American Life Fund increased conversion rates by 387% with Conversion Rate Optimization, Landing Page Design, and Popup Testing

Their Story

American Life Fund relies on its website to drive high-quality leads for the sales team. Realizing how expensive traffic is, they saw the importance of increasing conversion rates. Linear was selected to maximize conversion rates and increase MQLs across their website and landing pages.

We’ve worked with our fair share of agencies, and I’ve always been very picky when it comes to our brand. Typically I have to comb through everything and make a list of corrections, but this wasn’t the case with Linear. Everything they did for us looked and performed beautifully with very little feedback on our part. 

Gene Houchins

CEO @ American Life Fund

What we did.

Linear’s expert team dedicates personal attention to helping clients succeed.

  • Custom Landing Page Design
  • Continuous A/B Testing
  • Multi-Step Forms
  • Google Optimize Multi-Variate Testing
  • Sitewide Conversion Optimization

The Results.

Linear more than tripled the conversion rates for American Life Fund in four months.

Total Conversions
Conversion Rates
Cost Per Acquisition

“Linear went above and beyond to make sure we hit our goals. Much of the work they did in the first few months was probably way out of scope, but they saw the need and made it happen. Now we’re seeing a much higher volume of qualified leads and spending less to acquire them.”

Lacey Ellison
Director of Marketing  – American Life Fund

Get results like these.

Let’s work together! Get your free custom proposal to take your PPC and CRO to the next level!