Bottom of the Funnel: Convert Leads
This is where your leads become buyers. These visitors have done their research and finally have their credit card in hand, ready to buy. You can evaluate where your leads are at using a Customer Relationship Management (CRM) software and lead scoring. Emails and automations come into play during this time. Use these tools to nurture and build a relationship with your leads.
At this point, you want to ensure you spent the time to build a relationship with all your visitors. By doing this you’ve nurtured your prospects into leads and those leads into happy customers. You ultimately, want to create brand advocates from happy customers to help you turn their friends and family, who may be strangers to you, into customers. Create customer buzz using social media, reviews, and referrals.